1/2/2024 0 Comments Email mass mailings![]() (Some list management software doesn’t have bulk email sending capability to begin with and people end up sending emails from Outlook, 20 at a time, BCC-ing people in each message. Put it a bit more bluntly: email editors in CRMs tend to suck and working with sucky software takes up a lot of time. An image library allows for storage and editing of all images that accompany your emails.ĬRM systems are primarily for managing contacts and the email component often isn’t easy to work with. Layout and formatting can be updated with ease. This is at the heart of these products and therefore creating nice looking emails is not a chore. Message creation: Email platforms have built in drag and drop, visual email editors. ![]() “We reduced production time significantly – it only takes a couple minutes to set up an email campaign!” Doina Strusievici, University of British Columbia Would you say a subscription fee of $100 or so per month to manage 10,000 contacts is more or less than what you pay for staff to send bulk emails from your CRM? Using an email communications platform drastically reduces overhead Even though paying for new software in addition to paying for a CRM costs more money, the email software will result in greatly reduced overhead. How exactly will an email software cause so much bliss? The benefits are so numerous there is an entire section about this in this article below.Īnd of course there are the savings directly measurable in dollars. More engaged, more loyal and happier contacts, members and staff should already be one of the primary goals of your email communications program. The priceless benefits from happier contacts alone should be worth it. It’s cheaper to pay for email software than to send bulk emails from CRM systems ![]()
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